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Define headline phrase marketing8/9/2023 ![]() What is an email headline?Įvery email headline needs to contain the topic of the email, and be written in such a manner that readers are compelled to open it up. While this single line of text may seem insignificant at first glance, it’s an essential element of email anatomy that can make or break your campaign’s overall success. What is an email headline?įirst and foremost, an email headline is the very first piece of information that a recipient sees after the sender name when they open their inbox. Feel free to use the following table of contents to jump to a particular section. We’ll be covering 101 killing email headlines that will boost your email open rates, as we believe more opens means more online sales.īecause this is a long guide, we have broken it down into sections. There is a wide range of different schools of thought when it comes to creating slam dunk headlines. After all, great newsletters will be worthless if they never see the light of day! In many ways, your email headline is even more important than your email body. So, as a thoughtful marketer or business owner, you might find it terrible, especially when the chance of your email being ignored is pretty high!īut wait, do you think your email headline is impressive enough? Your subject line is your first (and maybe your last) impression on readers. Well, although we get a ton of daily emails ( about 281 billion are sent every day!), most of them are never opened. But how many exactly unread emails do you have in your inbox? 400? 900? Or perhaps, if you’re like me and are on countless mailing lists, 1818? ![]() ![]() We’d venture to guess you get tons of emails in your inbox every day. ![]()
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